Caitlin Wicker is a Brooklyn-based designer/artist with a penchant for charming stuffed animals. Each character is unique and sewn by hand, using thrift-store sweaters and recycled materials.
I created an identity based on her personal affinity for all things mid-century modern. The playful color palette and geometric shapes are a nod to the characters themselves: simple, with a touch of whimsy.
The brand was extended to business cards, hang tags and a responsive website. Caitlin’s work was sold all over Brooklyn as well as locally at the Walker Art Center’s gift shop.
