Hennepin Made is a group of artisan glass blowers, whose designs quickly became noticed for their simplicity and timelessness. Their existing identity, however, failed to match the modern look of their product. I started with a clean type treatment for the logo and paired it with a simple icon; the pop of blue adds interest to the black, white and gold color scheme.
An oversized catalog gives the product plenty of room to shine. Uncoated paper with metallic accents create a sense of everyday luxury; the use of a delicate, geometric pattern reflects the nature of glass: handmade and fragile yet precise and functional.
The company continues to double in size each year, reaching customers locally and nationwide. Their products can be found on their website as well as Room & Board.
Designed at Westwerk