Travel Beyond specializes in luxury safaris and excursions to places like Botswana and Chile. They approached Westwerk in need of a rebrand, realizing that their current brand was not on par with the luxury experience their clients had come to expect. I used mood boards to narrow in on a direction (high-end, timeless, ownable) and arrived first at a logo combining a unique serif and sans serif type treatment.
A neutral color palette with touches of teal brings a high-end feel while carrying over a bit of the previous brands influence. Watercolor accents are a nod to the hand-crafted, custom nature of the trips.
A completely redesigned responsive website built on the WordPress platform is easy to navigate and provides the appropriate content to spark interest and lead users to booking a trip.
Designed at Westwerk